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Decathlon opened its store at SM North

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Decathlon opened its store at SM North

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After a long haul by popular demand, DECATHLON Philippines finally answered the callof its fans and opened its first Northern Store in SM City North Edsa. DECATHLON North Edsa opened a door to a 1400-square-meter store that caters 70 sports underone roof. The store also marks the starting line to DECATHLON’s more modern conceptstores.

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Sports For Every Juan

Equipped with a purpose to make sports accessible for the many, DECATHLON firstopened in the Philippines through their flagship store located in Festival Mall, Alabang,and e-commerce platform, decathlon.ph in 2017. This was followed by stores in Cavite and Pasig in 2018. By 2019, DECATHLON opened its first standalone store in Masinag, Antipolo.

“We want Decathlon to be the favorite sports brand of Filipinos.” says Hans Iff, CEO ofDecathlon Philippines.

“Thanks to the innovation and unbeatable value of our in-housebrands, we can deliver top quality products to guarantee customer satisfaction,” sharesIff. The Brand plays to win the hearts of Filipinos by offering over 5000 high-quality sports products for over 70 sports, and unbeatable customer service offers like lifetime warranties, and competitive return and exchange policies. DECATHLON also caters to more advanced levels of play and innovation in sports.

New sports playgrounds in North Edsa and Pasay

With a long-term partnership with SM Supermalls, DECATHLON ventured into the areas of North Edsa and Pasay to build and enter the sporting community. “We want to beTHE next sports platform.” Shares Elijah CEA, store manager of DECATHLON NorthEdsa. “One where every and future sports lover would meet and connect with each other and the sports they love.” Cea also shared that customers can look forward to more online and physical sports events in line with the lightened COVID-19 restrictions.

The new store promises seamless digital services. Customers can enjoy next-day delivery and click-and-collect thanks to the integration of the store to DECATHLON’swebsite. Membership will also be free for everyone. Cea also shared that self-checkout will be available soon. “We want users to spend less time in line to have more time playing sports.” shared Cea.

Sustainable playing

“We want more people to practice sports to be a better version of themselves.” says Cea “Filipinos deserve more success stories thanks to sports. Sustainability is a key to accessibility for us. Our customers will have access to Eco-designed sports products,items that are produced with lesser negative environmental impact, and Second Life items which are used sports items that are still in baseline working condition. Together with the whole team, we’ll come up with more sustainable solutions to engage ourcustomers to this mindset.”

DECATHLON North Edsa will be open on weekdays from 11 AM to 9 PM and on weekends from 10 AM to 9 PM. Visit them at L2, North Towers, SM North Edsa.

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