Mondelēz International Celebrates Second Annual Purpose Day

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Mondelēz International Celebrates Second Annual Purpose Day

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Mondelēz International, Inc. celebrated its second annual Purpose Day to reinforce and activate its commitment to Sustainable Snacking. An intentional and powerful moment to reflect on and activate our Purpose to empower people to snack right. To kick off the global event, Mondelēz International CEO Dirk Van de Put hosted a LinkedIn Live Sustainability Snack Chat last September 30, featuring sustainability experts.

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An intentional and powerful moment to reflect on and activate our Purpose to empower people to snack right. In the Philippines, local activities were also executed during the weeks leading to Purpose Day. First was a plastic collection drive that encouraged Mondelez Philippines colleagues to collect single-use plastics from their homes for recycling. Next, colleagues were asked to show their commitment to sustainability by taking photos of themselves wearing a green shirt, with their hand-painted green. These photos were turned into a virtual mural that entices people to tackle environmental issues such as improper segregation and processing of plastic waste.

“Purpose Day is an intentional and powerful moment for our teams to celebrate, reflect, and, most importantly, activate our Purpose in unison. This year, we’re leaning into our enterprise priority of environmental sustainability by reducing water, waste, and energy with the theme of ‘getting our hands green for the planet.’ While the pandemic has created challenges for people around the world, we didn’t want to miss the opportunity to invite our 80,000 colleagues around the world to do their part to live more sustainable lives and demonstrate that we are stronger together even when we’re apart.” ~Kristoffer Rada, Philippines Country Manager for Corporate and Government Affairs

Last September 22, 2020, a “Green Chat” on plastic waste was held among employees to reinforce our global commitment to making all our packaging recycle-ready. Discussed how the problem of plastic waste in the Philippines may only be addressed if it is done as a community. And finally, Leah Raquin, Mondelez Philippines’ Safety, Security, and Environment Manager spoke about the Company’s plans on continuing to be Carbon Neutral, Water Positive, and Zero Waste.

The final activity to close out Purpose Day was a virtual volunteering event led by Tippy Go from The Googly Gooeys, where employees learned how to recycle packs of Cadbury Dairy Milk Lickables into usable home items such as desk organizers and planters. This event not only provided the 134 participants with an avenue to be creative with their designs, but it also enriched resourcefulness and showed that recycling can also be fun!

Through its many Purpose Day activities, Mondelez Philippines was able to collect and recycle more than 20 kilos of plastic packaging in a period of 2 weeks.

The Purpose Day celebration was not just meant for a month worth of sustainable actions, it was rather a month of empowering the Company’s people and partners to live a purposeful life, moving towards the bigger goal of making planet Earth greener for the generations to come.

Find out more in the Snacking Made Right Report. Visit or follow the company on Twitter at Visit

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