SM City Masinag Holds Trade Fair Showcasing Rizal MSMEs Products at the Pamaskong Handog ng Tindahang Rizalenyo

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SM City Masinag Holds Trade Fair Showcasing Rizal MSMEs Products at the Pamaskong Handog ng Tindahang Rizalenyo

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Christmas may be a little different this year but the pandemic cannot stop Pinoy celebration of Christmas. The celebration must go on and so is our economy. One of the most affected and the one that thrives during the pandemic is the MSMEs. As we slowly recovers, we need everyone hands to make things happen again and the Province of Rizal thru the Department of Trade and Industry Rizal Provincial Office in collaboration with Rizal’s strong industry associations Samahan ng mga Rizaleno sa sector ng Agrikultura at Pagkain (SARAP) and Rizal Exporters and Manufacturers Association Inc (REMAI) is holding a trade fair that is set to showcase various best products of the Rizal Province. Dubbed the Pamaskong Handog ng Tindahang Rizalenyo, the fair will be participated by more than thirty micro, small and medium enterprises (MSMEs). The opening ceremony was held last 27 November 2020 at the SM City Masinag, Antipolo City.

SM is providing MSMEs a way to sell their products through the SM Christmas Markets and is partnering with DTI. This initiative is part of DTI Rizal’s effort to support MSMEs during the pandemic, the government agencies rolled out several measures to help these MSMEs to pivot their operations Hence, the DTI Rizal Provincial Office on its effort to fuel up the bouncing back of the MSMEs amidst the pandemic effect of the COVID-19 and the calamities that hit the country continuously provides assistance in marketing and product development The implementation of the One Town One Product Next Generation (OTOP NG) and Bamboo Product Development Project under the Industry Cluster Enhancement (ICE) Program had developed new products and prototypes with potential market opportunities With these several flagship programs of DTI enables our MSMEs and communities to support and promote products that are rooted in tts local culture, community resource, creativity, connection and competitive advantage.

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DTI Rizal Provincial Director Mercedes Parreno reiterates DTI’s support to fully develop a marketing platform for Rizal MSMEs to explore the potentials of new and bigger markets to further their growth According to her, this marketing activity will provide Rizal MSMEs viable option to improve their business and encourage them to reach out new markets with the support of the SM City Masinag and the two Rizal’s strong industry association. She also added that this marketing event will showcase new products and fresh labels and packaging under the One Town One Product and Industry Cluster Enhancement (ICE) Program

The companies whose new products will be launched under the OTOP Program include Daen Enterprises, Dig Deep Ice Cream House, EF Pirote Food Products Manufacturing, JM Cruz Fruit Juice Manufacturing, J15 Mother Nurture and Wellness Enterprise, Lmyean Skin Care Products Manufacturing, Maflor Home of Healthy Foods, RM Green and Gold Harvest Farm Product Co Sawasee Tanay Thai Restaurant, Stagira Farms, Swirls N Sprinkles Bakeshop, MD Cerezo Rubber Arts and Crafts, RDBA Industry, Mariyas, Cut and Sew, Sassy’s Creation Enterprise, JETERRA Fine Foods, MNCO Enterprises, KVS Bags and Apparels, Malingkat Enterprise
Under the Bamboo Product Development, products of Louniel Handicrafts, San Damiano Bamboo Producers Cooperative and Cardona MPC will be also launched.

This event, strongly supported by Rizal Provincial Government, feature a wee array oF quality products such as holiday and houseware décor, wearables, furniture, organic products, fresh and processed food products from 13 Municipalities and 1 City of Rizal Province.

The Pamaskong Handog ng Tindahang Rizalenyo will be at SM City Masinag from November 27 to December 8, 3020.

Here are the highlights of the opening ceremony.


This article has been initially published last

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