Take-make-waste: This is how most economic processes are currently working. Resources are extracted to create a product which is disposed of after its end of use. This has led to an extensive resource exploitation that is diminishing the remnants of scarce and valuable resources by the minute while also creating a global waste problem. According to the Global Risk Report 2021 of the World Economic Forum, it is high time to fight resource overconsumption: The natural resources crises, defined as a result of human overexploitation and/or mismanagement of critical natural resources, is ranked as the fifth top risk by impact and is expected to become a critical threat within the next 5-10 years.
GROHE is taking the next big step away from a linear model towards circular value creation by launching four best-selling products as Cradle to Cradle Certified® variants. A particular success was that GROHE directly achieved the Gold level with all of its four products submitted for certification. After switching to CO2-neutral production in April 2020 and replacing all plastic components in product packaging with environment-friendly alternatives in 2021, the global brand is once again reinforcing its commitment to a sustainable transformation.
GROHE has collaborated with strong partners and drawn on the revolutionary Cradle to Cradle® (C2C) design concept which enables GROHE to drastically reduce the use of new resources: a product is designed and manufactured with the intent of using its components in its end-of-life-phase for the creation of new products.
