The Philippine summer months are typically from March to May, but this tropical country experiences the warm heat of the sun almost every month. As familiar as the heat is to the Country, there’s only one brand that Filipinos trust when it comes to fruity and flavorful refreshment, that’s Tang! The number one powdered beverage in the country is a standard drink during the hot months because of its delicious fruit taste, with 20 flavors to choose from. It also offers affordable nutrition, with Vitamins C, D and Zinc in every glass of Tang. What’s more, Tang’s deliciousness can be enjoyed not only at home but can also be used for your business to provide refreshment to your customers!
Tang has over 51 years of experience and insights in providing delicious refreshment to Filipinos. The brand has five decades of knowledge on what tastes Pinoys like – but that doesn’t stop the brand from making more new and delightful flavors for everyone to enjoy. Today, its 20 flavors offer something for everyone, whatever taste preferences they have – from tangy citrus tastes, delightful berry flavors, truly Pinoy flavors, and even fruit and vegetable combos! All of these come with vitamins and minerals in every glass, to provide affordable and accessible nutrition that moms approve of, and kids love.
Consumers Always Want Something New… from their Favorites
Tang’s parent company is Mondelēz International, a global leader in snacks. To strengthen the Company’s leadership in snack-making, it undertakes an annual survey on snacking trends globally called The State of Snacking. Now on its fourth year, the State of Snacking Survey offers new insights on what consumers want for their snacks and more importantly, why they snack. According to the survey, 71% of consumers around the world snack at least twice a day.
What’s more consumers are eager to find new snacks with over half saying they need more “snackspo” (or snack inspiration) in their life, especially millennials and Gen Z.
Some 74% of consumers would also make a point of getting a new snack flavor as soon as it comes out. Lastly, familiar snacks appear to be particularly important in the current post-pandemic environment. Two-thirds (65%) agree they prefer brand name snacks to store brand or generic ones.
Tang for Home and Your Business
“Tang has been a staple for family meals for many years because Filipinos see the value our brand offers their lives with our delicious taste and affordable nutrition. Our brand now has more Vitamins C, D and Zinc compared to our previous formulation, that benefit the entire family,” shares Criselle Villafuerte, Category Manager for Beverages of Mondelēz International. “Apart from being enjoyed in homes, Tang also has the versatility to help business owners like carinderia and restaurant owners to provide something new to their patrons. Tang can be a partner of these small and medium business by providing snacks inspiration and providing ingredients which are useful to their businesses,” Villafuerte adds.
For carinderia and restaurant owners, you can order Tang in bulk for your business needs by contacting phconsumercare@mdlz.com or following this link. Tang also offers various recipes from mixed drinks to desserts, which you can serve to your patrons to refresh and delight them this summer and all year round. Just follow the Tang Facebook page for recipes and more. Contact the Mondelēz International Sales team to find out how Tang can be part of refreshing your customers today.
