Max’s Restaurant is named Official Fried Chicken of Gilas Pilipinas
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Max’s Restaurant is named Official Fried Chicken of Gilas Pilipinas

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Gilas Pilipinas and Max’s Restaurant is collaborating anew! Renowned Filipino restaurant Max’s is getting involved again with the national basketball team, this time for FIBA 2023. This collaboration could bring various benefits for both parties as Gilas Pilipinas will receive support and resources from Max’s Restaurant, which could help enhance their performance and preparation for the FIBA Basketball World Cup 2023. Likewise for Max’s Restaurant as they would gain increased visibility and brand exposure through their association with the national team and the widely-watched sporting event.
Such partnerships often showcase the unity between sports and local businesses, fostering a sense of national pride and support for the team. It will be interesting to see how this collaboration unfolds and how it impacts both the team and the restaurant.
“We are delighted to find an ally in Max’s Restaurant, sharing the same goals of supporting Filipinos to put their best foot forward in entering sports.” ~Butch Antonio, Gilas Pilipinas Team Manager

“Filipinos’ love for basketball is undeniable.  Considered the most popular sport in the Philippines, you can find Filipino adults or young ones playing the game everywhere—from makeshift full courts or half courts in different barangays, schools, sports centers, and local and international scenes.” ~Michael Dumaual, MKI Marketing Director

True to its “Puso to the Max” campaign—a reflection of Gilas Pilipinas and Max’s Restaurant efforts to empower every Filipino—the partnership would see the two collaborate in delivering inspiration for aspiring Filipino athletes through joint efforts that are aimed to help the Filipino youth realize their full potential in the sports arena, basketball in particular.

To kick off the partnership, Max’s introduced the “Gilas Pilipinas Best Plate.” This features the restaurant’s all-time favorites, including its famous Sarap-to-the-Bones Fried Chicken plus a glass of Pepsi for only P499.

Here’s what’s on your plate:

Quarter Chicken served with rice
Choice of Fresh or Fried Lumpiang Ubod
Pancit Canton
Lumpiang Shanghai
Caramel Bar
1 Drink

*Valid for dine-in, take-out, and delivery transactions.
*Prices for delivery transactions may vary.

Aside from enjoying a hearty meal with their loved ones, customers have a chance to see Gilas games live and secure premium Gilas items for every purchase of the plate. To get their hands on exclusive Gilas Pilipinas caps for only P249, diners can make a minimum purchase of P299 at the restaurant. This is valid from August 15 to October 31, 2023.

As Filipinos love dining together, Max’s Restaurant ensures that all their favorites are on one set meal. Introducing the “Mythical Five Set Meal,”

Enjoy the Mythical Five Set Meal for only P2,199!

Regular Whole Chicken
All-Beef Kare-Kare
Sizzling Tofu
Large Plain Rice
4 Drinks
*Valid for dine-in and take-out only. For delivery, customers can get the Home Court Bundle consisting of Spring Whole Fried Chicken, Sizzling Tofu, and Lumpiang Shanghai for P1,199. Both bundles will be available from August 15 until September 30.

A portion of the proceeds will be donated to local basketball court renovations through Samahang Basketbol ng Pilipinas (SBP) as we aim to inspire the next generation of athletes.
Mirroring Gilas Pilipinas’ goal of leading and opening more opportunities for future athletes, Max’s is dropping some initiatives that are envisioned to make social impacts, especially on the youth’s participation in sports. The brand has committed that for every purchase of the “Mythical Five Set Meal,” ₱100 will be dedicated to finance the renovation of 3 local basketball courts through the Samahang Basketbol ng Pilipinas.

During the event, Gilas Pilipinas players also made announcements of their scheduled games as they will represent the Philippines in the FIBA Basketball World Cup 2023 where they would be facing off cagers from other countries.

The Philippine squad is set to make its World Cup debut against the Dominican Republic next month, August 25, in Bulacan.