The world’s leading game creators have come together in the country to launch CRETA, a multiverse gaming entertainment platform and the latest product of their collaborative genius. The CRETA token will be listed on local cryptocurrency exchange Coins.ph starting July 8.
Thomas Vu, executive producer of global phenomenon League of Legends and Netflix’s Emmy-winning series Arcane, together with another game production giant Ray Eiichiro Nakazato, a former vice president at Electronic Arts Japan Studio and worked as senior manager at Microsoft Japan Game Studios, made the announcement at a media conference held at the Grand Ballroom of the Grand Hyatt at the Bonifacio Global City in Taguig City.
“Oftentimes, when you see people build ecosystems, it’s piecemeal. With CRETA, our team has been really thoughtful and strategic about building all the pieces together harmoniously, and I think that connective tissue is really important. It’s designed to be ubiquitous in all these different ways, and I suspect that it’s going to catch a lot of people off guard,” said Vu.
Aside from Vu, comprising the team of veteran producers and developers behind CRETA are Kay Youn, CEO of CRETA affiliate CCR and lead developer of the iconic game Fortress; Yoshiki Okamoto, the legendary developer behind Street Fighter 2 and Monster Strike; Joohyung Jang, the game producer behind iconic titles like Lineage and Aion; and Nakazato, Chief Creative Officer and Head of Japan.
“Currently, the team is working on some interesting business models, and the scalability of what we’re building is impressive,” said Vu. “When you think about it, very few teams have 25 plus years of gaming experience – this just doesn’t exist, so the next evolution of existing genres that CRETA is working on is going to be interesting.”
Their combined expertise ensures that CRETA delivers a next-generation gaming experience on a decentralized metaverse platform, where both gamers and professional game studios can provide Web3 games and new gaming services. CRETA also implements S2E (Share to Earn), which combines user video sharing platforms with typical P2E (Play to Earn) and C2E (Create to Earn) features.
During his presentation, Nakazato highlighted the platform’s integrated approach. “Within the CRETA ecosystem, any game can use our social media features. For instance, when you press the start button, our social media can pop up within the game. You don’t need Discord anymore; it’s all in one integrated environment.”
Nakazato further explained the benefits of CRETA’s blockchain technology, “Another key differentiation for CRETA is its use of the low-cost blockchain, Locus Chain. It’s a very fast and scalable blockchain developed over seven years by our technology engineers who have been making games for 20 years. This ensures the platform is cost-effective and sustainable.”
Users will also be able to join in the evolution, as the platform is equipped with a proprietary Game Creation Engine that will empower them to develop their own games, with the freedom to publish and distribute their creations as NFT’s.
Nakazato also announced the scheduled release of the Super Club, a gaming and Web 3.0 social media and community platform, that will begin in late-July.
The company’s goal is clear, according to Nakazato, “There are 3 billion gamers in the world now, but Web3 is very small [in comparison]. So we’re not trying to target Web3 gamers – we are trying to change the entire gaming industry.”
