In celebration of Fire Prevention Month and National Women’s Month, SM Cares, in partnership with the Bureau of Fire Protection (BFP), successfully conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill on March 4, 2025. This year’s event also launched ‘Women on Fire,’ a nationwide campaign recognizing the leadership, strength, and resilience of women in fire prevention, disaster response, and community safety.
Held across SM malls nationwide, with SM Mall of Asia as the main venue, the initiative highlighted SM Cares’ commitment to disaster preparedness and gender inclusivity in fire safety.
Women on Fire: Recognizing Women in Fire Safety
‘Women on Fire’ honored female firefighters, emergency responders, and safety advocates through forums, educational exhibits, and leadership discussions on disaster resilience and gender-inclusive safety programs.
“Women have always played a vital role in ensuring safety. Through ‘Women on Fire,’ we recognize their contributions and reinforce the importance of gender-inclusive fire prevention efforts,” said Atty. Pearly Joan Turley, Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women & Breastfeeding Mothers.
Nationwide Fire Drill: Strengthening Community Preparedness
The drill, in collaboration with BFP personnel, SM employees, tenants, students, and local stakeholders, simulated real-life fire scenarios, reinforcing proper evacuation, fire suppression, and emergency coordination techniques.
“Fire prevention is not just about drills—it’s about building a culture of preparedness, and through this initiative, we are equipping our community with the knowledge, skills, and tools that are necessary to ensure safety and protection in case the situation or need arises,” said Fire Chief Superintendent Jesus Fernandez, CESE, Bureau of Fire Protection Officer-in-Charge.
A Lasting Commitment to Safety and inclusivity
Beyond March, ‘Women on Fire’ will continue through expanded safety awareness programs, training, and community engagement. SM Supermalls remains dedicated to fire safety, workplace education, and inclusive disaster preparedness training. For more updates, visit https://www.smsupermalls.com/smcares or follow @SMCaresOfficial.
