Pepsi-Cola Products Philippines, Inc. (PCPPI), through its Davao Operations, joined this year’s Kadayawan Festival together with PepsiCo, bringing Pepsi Extra Fizz to key food, music, and community events across the city.

Featuring a bolder flavor and bursting bubbles, Pepsi Extra Fizz is designed to complement meals and shared moments. Its Kadayawan presence brought the new product closer to Davaoeños across some of the festival’s busiest venues.

One of the Philippines’ biggest festivals, Kadayawan is a month-long thanksgiving celebration that showcases Davao’s bountiful harvest and diverse communities through cultural performances, food fairs, music, and street festivities.

“Kadayawan is a celebration shaped by the pride, culture, and community spirit of Davaoeños. Our goal was not simply to be present, but to contribute to the experience in a way that felt relevant to the festival. Together with PepsiCo, we brought Pepsi Extra Fizz closer to consumers through the food, music, and shared moments that make Kadayawan distinctly Davao,” said Joongmin Kim, PCPPI Chief Strategy Officer.

Together, PCPPI and PepsiCo brought Pepsi to key festival destinations across the city, where Pepsi served as the exclusive beverage brand. These included the Kadayawan Flavors Festival 2026 at Coastal Road, Kadayawan Food Fiesta at Vista Mall Mintal, Kadayawan at The Triangle, Lyvefest Music Festival at DGT Grounds, Sadya sa Kadayawan 2026 at La Herencia, Fiesta Food Festival at Los Amigos, and The Great Kadayawan Trade Fair and Bazaar at Azuela Cove.

There were also interactive booths at the Kadayawan Expo and Food Trucks Bazaar at Rizal Park and the Kada-Kada Bazaar at Magsaysay Park, with games and Pepsi-Kadayawan-themed merchandise adding to the festival experience.

The company’s Kadayawan participation also extended to festival-themed promotions across select restaurant locations in Davao, complementing its on-ground activations throughout the celebration.