Alsons Development and Investment Corporation’s (Alsons Dev) has introduced a new holiday tradition at its master-planned township in Alabel, Sarangani with the unveiling of the Paskuhan sa Avia Estate—a vibrant destination offering festive activities and programs that bring the community together.

The Paskuhan sa Avia Estate, which celebrates the charm of Paskong Pinoy with traditional Filipino Christmas motifs, was formally launched last November 29. The grand event featured an exciting countdown to the lighting ceremony, followed by a guided walkthrough of the Model Village. Guests enjoyed a heartwarming choral performance by the General Santos Youth Orchestra and Choir, adding to the festive atmosphere.

In the spirit of giving, Alsons Dev also partnered with the Sarangani Home for Girls and Women, a government-run facility located in Barangay Poblacion, Alabel, that provides shelter and rehabilitation programs for survivors of abuse and exploitation, as the beneficiary of its holiday celebration.

“We are grateful for Alsons Dev’s continued support in Alabel through various projects. These play a crucial role in our town’s growth and economic progress. The Paskuhan sa Avia Estate highlights their commitment to building community connections and helping Alabel move closer to its vision of becoming a thriving city,” said Mayor Vic Paul M. Salarda, MPA
From November 30 to January 5, 2025, the festivities continue with a wide range of exciting events for everyone to enjoy:

Salu-Salo sa Pasko Weekend Food

Bazaar featuring local vendors from 4:00 PM to 10:00 PM
November 29 to December 1
December 6-8
December 13-15
December 20-22

Hataw sa Pasko Zumba Marathon for fitness enthusiasts, led by Zumba with Legendz from 5:00 PM to 7:00 PM
November 30
December 7, 14, and 21

Tinig ng Pasko Holiday Rhythms Christmas Carols sessions featuring a variety of performances from 6:00 PM to 8:00 PM
December 1: Soul & Beat on December:
December 8: RMMC Band
December 15: Butch x JR
December 22: RMMC Himig Chorale

“As we expand across Mindanao, we stay committed to creating spaces that enrich people’s lives. The Paskuhan sa Avia Estate celebrates the holiday season and the vibrant community that has supported us. We hope this destination becomes a cherished tradition for the people of Sarangani,” shared Miguel Rene A. Dominguez, President and CEO of Alsons Dev.

Through these activities, Avia Estate is solidifying its position as a premier lifestyle and festive destination in Sarangani, offering families and the community a vibrant space to celebrate and connect. Paskuhan sa Avia Estate underscores Alsons Dev’s commitment to fostering community spirit and showcasing the charm of Sarangani. Families, friends, and tourists are invited to experience the magic of the season and create unforgettable holiday moments at this festive destination.