In an era where sustainability is no longer just a trend but a driving force for positive change, Jos Ortega has emerged as a visionary leader in integrating environmental and social responsibility into business innovation. As the 2025 Agora Award recipient for Outstanding Achievement in Marketing Communications, Ortega has led transformative initiatives such as Red Impact, The KITA Initiative, and Le Trophée Bleu Sustainability Awards, reshaping corporate sustainability.

As the Managing Partner at HAVAS Red, Ortega has championed the integration of sustainability into business strategies. “Sustainability is the common thread in everything I do. It’s about ensuring that our actions today create a lasting, positive impact for future generations,” he explains. His leadership philosophy is centered on making businesses a catalyst for good.

Le Trophée Bleu: Recognizing Corporate Excellence in Sustainability

One of Ortega’s signature initiatives, Le Trophée Bleu, was launched in 2022 by the French Chamber of Commerce and Industry in the Philippines. Since then, it has evolved into a prestigious platform celebrating companies committed to the United Nations Sustainable Development Goals (SDGs).

In 2024, he expanded the awards to recognize businesses making significant contributions across the Five Ps: People, Planet, Prosperity, Peace, and Partnerships. By showcasing initiatives that promote economic equality and environmental stewardship, Le Trophée Bleu urges companies to integrate sustainability into their core operations for the benefit of both business and society.

“Sustainability is not an option; it is a necessity for businesses to succeed in the modern world,” he emphasizes.

Driving Purpose-Driven Business

At the core of Ortega’s leadership philosophy is the conviction that sustainability extends beyond profit—it is about creating an impact. Through his leadership at HAVAS Ortega and HAVAS Red, he has guided businesses in integrating sustainability into their long-term strategies, ensuring it is not just a marketing message but a fundamental business priority.

“Sustainability is about building a future-proof business that aligns with evolving consumer values,” he explains. Under his guidance, HAVAS Red has helped numerous organizations transition from short-term CSR efforts to authentic, sustained sustainability programs, generating lasting value for both businesses and communities.

Red Impact: Turning Sustainability Commitments into Action

To bridge the gap between sustainability goals and real-world implementation, Ortega launched Red Impact, HAVAS Red’s dedicated sustainability arm. This initiative equips businesses with the tools, research, and strategies to integrate sustainability into their core operations.

“Red Impact ensures brands go beyond talking about sustainability—it drives them to make real, measurable changes,” he says. Through data-driven insights and strategic storytelling, Red Impact empowers companies to achieve their sustainability objectives while enhancing brand credibility.

The KITA Initiative: Championing Women Entrepreneurs

Ortega is also a strong advocate for gender equality in business. The KITA Initiative highlights the economic power of women entrepreneurs, shedding light on their often-overlooked contributions.

Developed by an all-women team at HAVAS Ortega, The KITA font is a unique typeface used by women-owned businesses to signify their ownership, challenging traditional narratives around gender and entrepreneurship.

“The KITA Initiative unmasks the true economic impact of women entrepreneurs in a male-dominated world. This is about empowerment and ensuring women are not just succeeding, but also being recognized and celebrated for their contributions,” he emphasizes.

Leading the Charge for a Sustainable and Inclusive Future

Ortega’s 2025 Agora Award win reinforces his status as a pioneer in sustainability and business transformation. Through Le Trophée Bleu, Red Impact, and The KITA Initiative, he demonstrates that business success and social responsibility are interconnected.

By urging companies to move beyond surface-level sustainability efforts and commit to impactful, measurable programs, Ortega is redefining the role of business in shaping a greener, more inclusive world.

His legacy is one of leadership that prioritizes environmental responsibility, economic inclusivity, and sustained societal change. With Ortega’s ongoing innovation, the future of sustainable business is not just a possibility—it is a promise to the next generation!