Decathlon Philippines proudly announces two remarkable milestones to close 2024: the reopening of its very first store in the Philippines: a refreshed and renewed flagship store in Alabang, and the grand opening of an even bigger city concept store in lloilo City. These developments put even more emphasis on Decathlon’s mission of empowering Filipinos through the wonders of sports while strengthening its continued commitment to make sports accessible to all.
Continuing Decathlon Alabang’s Legacy
Since its opening in 2017, Decathlon Alabang has held a special place as the first Decathlon store in the Philippines. Located in Festival Mall Alabang, the flagship store has been a core hub for sports enthusiasts across the region.
This November, the store underwent a major renovation to provide an upgraded customer experience, reflecting Decathlon’s commitment to accessibility, progress and innovation. “Indeed, after 7 years in the country,
Decathlon went back to its roots and went on a mission to make Alabang the best flagship store in terms of its offer, services, and best-in-class customer experience of the country,’ says Ben Gauthier, Decathlon Philippines’ Regional Director.
The revamped store now features an intuitive layout, increased product visibility, and a dynamic atmosphere designed to inspire customers as they explore Decathlon’s wide range of sports offerings. “With our store revamp, we aim to highlight the excitement of sports through immersive experience zones that engage individuals at all ages and levels — from beginner, intermediate, and advanced – we at Decathlon will meet you where you are.” shares Hanna Micu, project leader of Decathlon Alabang’s revamp. “We’ve created a space that fosters exploration, making it a destination you’ll always want to return to!”
For long-time Decathlon customers, the Alabang store holds significance, and this upgrade ensures it remains a flagship destination for sports lovers for years to come. “Decathlon’s reopening is a testament to the evolving vibrancy of Festival Mall.” Jairus Berroya, Festival Mall’s Marketing Manager, shares.
“It’s always exciting to see a beloved brand reintroducing itself with new energy and offerings, and | can’t wait to see the positive impact this will bring to our mall community!”
To celebrate its grand reopening on November 29, Decathlon Alabang is offering exclusive promotions and capping off the day with a community run at 5AM Gang Run Club at 6PM. Decathlon Members can enjoy the following store promos during the opening weekend:
o A FREE Arpenaz 10L backpack for the first 100 customers from November 30 to December 1, 2024
o A Limited edition tote bag designed by Filipino artist Glendford Lumbao and sticker pack designed by Sticky Life PH for purchases of #3,000 or more on November 29 and;
o A basketball shootout from November 29 to December 1 where the top three scorers will win exciting prizes, including a Basketball Backboard and two XL camping folding chairs.
Join Decathlon in celebrating these exciting openings in the renewed Alabang Store and its next opening in SM City lloilo this December 6, 2024! Discover a wide selection of sports products, enjoy exclusive promos, and be part of a community that shares a passion for sports.
visit Vecatnion Alabang at Festival Mall Alabang, Muntinlupa City. Shop online at www.decathlon.ph or download our Decathlon Shopping App. Follow Decathlon Philippines on Facebook, Instagram, and Tiktok.
