In a country known for its warm smiles, love for
coffee, and sweet merienda traditions, usmile believes that healthier oral habits should be part
of everyday Filipino life. Guided by its “Prevention Over Treatment” philosophy, the global
professional oral care brand introduces its science-backed solutions designed for modern
lifestyles.
“Oral care should be proactive. By combining science-backed innovation with user-friendly
products, we hope to make preventive oral care a lasting habit for Filipinos,” said Dr. Jitao Liu,
usmile Chief R&D Scientist.
Here are usmile’s specialized solutions designed to meet different oral care needs and lifestyles:
1. Optical White 2.0 “Purple Corrector”: Instant Whitening
Leading the lineup is the Optical White Toothpaste, usmile’s flagship whitening toothpaste for
Filipinos who enjoy weekend café hopping or are always ready for spontaneous selfies.
Powered by advanced stain-dissolving technology, its purple color-correcting formula effectively
whitens teeth and helps maintain a brighter smile for up to 16 hours, making it ideal for busy
days that stretch from morning coffee to evening celebrations.
Designed for everyday comfort, Optical White 2.0 is also alcohol-free, bleach-free, and mineral
oil-free, enhancing brightness in a gentler, daily-use whitening routine. Users may see possible
results upon continuous usage
A proven favorite across Southeast Asia, Optical White Toothpaste has become the top-selling
toothpaste brand on TikTok Shop in the Philippines and has received massive success in
Malaysia, Thailand, and Indonesia.
2. Fresh White Toothpaste: All-Day Fresh Breath
The Fresh White Toothpaste, designed for Filipinos constantly on the go, acts as a perfume for
the mouth, eliminating odor-causing bacteria for all-day freshness. It features zinc ions that
target odor-causing bacteria, alongside 3D microcapsules with enzymes and apple polyphenols
that help neutralize bad breath while leaving a fresh, fruity aftertaste.
Fresh White provides up to 12 hours of fresh breath for lasting confidence throughout the day. It
is available in three variants: Frosted Camellia, Juicy Grape, and Jasmine Tea.
3. Repair White Toothpaste: Cavity Protection, Stain Removal, Enamel Repair
usmile’s Repair White Toothpaste offers a smarter approach to whitening. It uses a safe
water-free whitening technology with fluor-calcium phosphate compatibility that protects tooth
enamel and whitens teeth without harsh bleaching.
Its formula is powered by triple bio-enzymes that deliver up to 2.5 times stain enzymolysis,
which break down stubborn stains more efficiently. By combining effective stain removal with enamel-friendly care, Repair White makes it easier for Filipinos to enjoy their favorite merienda
treats while maintaining a healthier, more confident smile.
4. Strength White Toothpaste: Enamel Strength and Whitening
Completing the toothpaste lineup is the Strength White Toothpaste, clinically formulated with a
3-in-1 Pro Whitening System and 99% high-purity baking soda that gently restores the teeth’s
natural whiteness. It helps regulate oral pH balance and minimize enamel loss from acid erosion
from daily food consumption. With Maximum Enamel Guard, it also helps strengthen enamel
while protecting teeth against cavities, making it a reliable choice for long-term oral health.
Strength White offers everyday protection that keeps up with Filipinos’ packed schedules,
snacking habits, and constant social interaction.
5. Sonic Electric Toothbrush Y1S: Efficient, Comfortable Brushing
Topping off usmile’s innovative dental lineup is the Y1S Electric Toothbrush, designed for
Filipinos who want a deeper clean at home. It removes up to 99.99% of plaque, features an
air-cushioning brush head for gentle gum protection, and comes in an ergonomic Roman
Column design for a more comfortable grip. It also offers up to 365 days of battery life on a
single charge.
The Y1S is also recognized with the American Dental Association (ADA) Seal of Acceptance
and TÜV Rheinland, confirming that it is safe and effective for plaque removal. With more than
10 million units sold worldwide, it brings trusted, science-backed brushing technology to
everyday oral care.
For more information, visit usmile’s official stores on TikTok Shop and Shopee and follow its
social media pages (TikTok | Facebook).
