A year after receiving the Innovator Award from Globe Business at Cosmopolitan PH’s Women of Influence 2023, dynamic Pinay entrepreneur Hiyasmin Neri-Soriano continues to stand out as a model of innovation and leadership, embodying the principles that earned her the prestigious recognition.
Over the past 12 months, Hiyasmin has showcased a blend of creativity and a profound grasp of technology as co-founder and CEO of Shoppertainment Live. This led to her recent appointment to the Board of Directors of The Philippine Marketing Association, where she focuses on public relations and communications, further highlighting her influence in the field.
Shoppertainment Live launched groundbreaking campaigns and engaged prominent entertainment and business personalities as anchors for its digital social commerce program.
“The past year has been incredibly dynamic for me and Shoppertainment Live. We’ve initiated several distinctive live shopping campaigns across social media and marketplaces, with each session lasting from 3 to 4 hours which completes a full 24-hour stretch. We have also been exploring AI when it comes to content creation for video marketing,” Hiyasmin shared.
A key aspect of Shoppertainment Live’s success story is its partnership with Globe Business. Serving as its internet partner, Globe Business has played a crucial role in enabling the company to do extensive and simultaneous livestream events for over 250 brands.
“Globe Business, as our reliable connectivity partner, has enabled us to conduct extensive and simultaneous livestream events for more than 250 brands. Leveraging this partnership, we have also effectively powered live commerce initiatives for Globe and have consistently achieved significant monthly sales volumes of sim cards through our live selling strategies,” said Hiyasmin.
KD Dizon, Vice President and Head of Globe Business, encapsulates the essence of this partnership, stating, “We stand united with every woman entrepreneur in overcoming challenges and unlocking their potential by providing innovative solutions, and access to resources necessary for their enduring success.”
In the spirit of International Women’s Month, Globe Business is set to once again honor two exceptional women business leaders and owners who have significantly contributed to the digital transformation of their enterprises, mirroring the impactful journey of Hiyasmin. The announcement of the winners will take place at the Cosmopolitan PH’s Women of Influence Awards 2024.
As the event draws near, the story of Hiyasmin shines as a source of inspiration. Her achievements over the past year not only spotlight her innovative spirit but also stress the vital role of digital technology in propelling businesses forward.
Discover how Globe Business champions the digital transformation and empowerment of women entrepreneurs by visiting https://www.globe.com.ph/business.
Photo caption: KD Dizon, Vice President and Head, Globe Business; Pinay entrepreneur Hiyasmin Neri-Soriano; and Angie Po, Vice President for Product, Globe Business.
