The Hallyu wave in the country may have been decades old, but it certainly isn’t slowing down. SM City Masinag holds the first Hallyu East Fest this July 21–23, 2023, a gathering of K-Pop and K-Drama fans in the east of Metro Manila.

Fans don’t have to travel far from the east to connect, interact, and celebrate their love for all things Hallyu. The Hallyu East Fest is packed with attractions and activities such as K-Maze: Seoul Searching with Viu with your favorite Korean oppa on display, K-Photo Booth with Life Four Cuts, K-Bazaar featuring local merchants selling original and fan-made K-Pop merchandise, the crowd favorite Random Play Dance, K-Pop dance covers in public featuring the emerging P-Pop boy group, Cloud 7, and the Hanbok Experience with Hanbok Pinas that gives you the feels and a glimpse of wearing the traditional Korean garb without actually having to travel to Korea.

The Hallyu East Fest aims to create an unforgettable experience where Hallyu enthusiasts can enjoy their passion for Hallyu without the need to travel far. By bringing this exciting event closer to home, SM City Masinag aspires to enrich the bonds within this fun community in Rizal and the rest of East Metro Manila.

Follow SM City Masinag Official on Facebook, Twitter, and Instagram for official updates about the Hallyu East Fest.