Philippine Seven Corporation (PSC), the exclusive licensee of 7-Eleven in the Philippines, marked an extraordinary milestone with the grand opening of its 4000th store in Newport District, Pasay City, celebrating four decades of being a beloved fixture with Filipinos. From its humble beginnings to becoming a beloved nationwide icon, PSC continues to bring convenience and comfort to its customers every day.
The journey began on February 29, 1984, when PSC opened its first 7-Eleven store at the corner of EDSA and Kamias Road in Metro Manila. Amid the hustle and bustle of the city, the store’s vibrant orange, green, and red facade quickly drew attention. What began as a modest outlet quickly turned into a staple of daily life, with the phrase “Tara, 7-Eleven tayo!” becoming a popular call for a quick stop to grab a snack or drink.
Fast forward to 2024, 40 years later and PSC has expanded to 4000 stores nationwide, remaining committed to “being the Filipinos’ neighbor you can count on”, words of our founder, the late Mr. Vicente T. Paterno, still ringing true today.
The legacy of PSC’s leadership continues on in Mr. Jose Victor Paterno, President and CEO, as he continues the work started by his late father. “Celebrating 40 years in the Philippines and opening our 4000th store is a significant achievement for us. It underscores our commitment to delivering convenience and exceptional service. We’re excited to keep serving our communities and look forward to the future”, he says. The family’s dedication to the company has played a pivotal role in the brand’s growth and success over the decades.
Co-founder and now Chairman of the Board Mr. Jose T. Pardo, praised: “Reaching 4000 stores is an incredible milestone that reflects the trust and loyalty we’ve earned from our customers over the years. It’s also a tribute to the hard work and dedication of our team. We are proud to continue being an integral part of Filipino daily life.”
To commemorate this, PSC has launched a year-long campaign “Forty-gether kasama ang paborito mong kapitbahay”. This highlights the brand’s journey from a single store to a nationwide presence and reinforces its role as a cherished neighborhood companion.
In addition to the 4000th store in Newport, PSC is excited for the opening of another new store in Angeles City, Pampanga, also on October 15.
Through this branch, PSC continues to expand its 21 To Go chicken and Cafe Reserve brands. Aside from upgraded store features and expansive dining spaces, this store utilizes renewable and sustainable energy with the use of solar panels as part of PSC’s efforts towards more sustainable and environmentally friendly store practices.
As 7-Eleven celebrates 40 years, it recognizes the countless moments and connections forged within its thousands of branches. From Slurpee runs to late-night cravings, 7-Eleven remains the neighbor you can count on—a trusted friend in every Filipino’s daily life, blending convenience with a warm sense of familiarity.
