Fashion e-tailer SHEIN will be holding its first pop-up event in the Philippines. From October 20 to October 23, fans of SHEIN can head to Ayala Malls Manila Bay where the centre stage area of Ayala Malls Manila Bay will be transformed into fashion central – featuring the SHEIN pop-up and fashion runway.

The pop-up will feature various designs to cater to everyone’s fashion tastes and bring out their unique styles. Fans can strike their best poses on the runway and at the photo booth with trendy pieces from the SHEIN pop-up.

To add to the excitement of the event, the first SHEIN Philippines brand ambassador will be introduced on the first day of the pop-up on October 20. Binibining Pilipinas queens will also grace the event in support of SHEIN.

The choice of Filipina actress Belle Mariano as the SHEIN brand ambassador in the Philippines demonstrates the importance of the Philippines market to SHEIN. Mariano’s image as a young, vibrant, and talented actress on the rise, reflects SHEIN’s as a vibrant fashion brand growing globally.

In the meantime, the SHEIN Birthday Sale Week is happening until October 17. Look out for items at up to 50% off and be rewarded daily double points from 12:00 – 2:00 am and 10:00 pm – 12:00 am until October 16. On the weekend of October 15 to 16, enjoy free gifts and free shipping with no minimum spend.

Watch this space for more exciting developments in the Philippines from SHEIN!