On September 12, SM Cinema joins National Cinema Day with a one-day celebration of the moviegoing experience, offering cinema tickets at special rates across participating branches nationwide. For film lovers, families, friends and anyone looking for a reason to step away from the everyday, it is the perfect occasion to return to the big screen.
At the heart of the celebration is the ₱100 movie ticket at Regular Cinemas, making a trip to the movies more accessible while bringing audiences together for an experience that simply feels different when shared in a theater.
For those looking to elevate their movie day, premium formats are also available at special rates: Directors Club at ₱300, and IMAX and ScreenX at ₱500.
The celebration offers more than a chance to watch a film. It is an invitation to rediscover what makes cinema special in the first place. The anticipation before the lights go down, the immersive scale of the screen, the sound of a crowd reacting together, and the simple pleasure of saying, “Tara, sine tayo.”
Whether it is a spontaneous movie date, a family day out, a catch-up with friends or a much-needed solo escape, National Cinema Day is a reason to make moviegoing part of the weekend.
Participating films and cinema formats are available at select SM Cinema branches only, with schedules and availability varying by location. Guests are encouraged to check the SM Cinema website or mobile app for the latest screening schedules and participating cinemas before heading out.
One day. Special rates. Big-screen magic. Visit SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela and see you at the movies on September 12.
GET YOUR TICKETS
Tickets may be purchased through the SM Cinema mobile app, at www.smcinema.com, or through SM Cinema ticket booths at participating branches.
SM Cinema App
Apple: https://gosm.link/SMCinemaAppApple
Android: https://gosm.link/SMCinemaAppAndroid
SM Cinema: www.smcinema.com
#NationalCinemaDayPH #NCD2026 #P100Movies #SaSineTayo #BalikSineTayo #OneDayOnly #SeeYouAtTheMovies
