When the pandemic hits us, most of us were quite unprepared on how it will affect our lives. It has without a doubt worsen major economic and social challenges across the country. Dreams were stalled but along the way, we discover new hobby that we didn’t know we could do. We discover more about our family. Everyone’s life were may be hanging in the balance but amid the uncertainties, our lives were made brighter with families and friends who surrounded us during that tough times and help us to make the best of the pandemic situation.
This was the inspiration behind Sun Life Philippines’ latest campaign that highlights its brand promise of Partner for Life.
In a music video featuring Sun Life brand ambassador Piolo Pascual, it showcased how bright our future still is after going thru the pandemic. The music video is set against singer-songwriter Johnoy Danao’s song “Bright Like the Sun” in the background. Danao’s composition perfectly captures the special bonds in our lives. And how we are still optimistic especially with the right partner in life.
In the same way, Sun Life is ready to be the Filipinos’ partner for life when it comes to their financial goals even during uncertain times.
The No. 1 and longest-standing life insurance company in the Philippines, Sun Life has a wide range of solutions that can help Filipinos get closer to his financial goals no matter what life stage they may be in. Additionally, over 20,000 Sun Life advisors nationwide can provide quality service and advice for those in need of a partner in their financial journey. Those ready to find a bright partner may connect with a Sun Life advisor through http://www.sunlife.co/TalkToAnAdvisor.
To further inspire Filipinos, the campaign will also feature a host of activities, including a Tiktok promo where they only need to stitch Piolo’s video with a candid moment featuring the people they consider their partners to the tune of Johnoy’s “Bright Like the Sun.” Participants will get a chance to win a special trip to bond with loved ones. Tiktok users can also create a duet video with Piolo as he sings lines from “Bright Like the Sun” and the Top 10 entries will be awarded ₱1,000 worth of Giftaway vouchers.
The promo mechanics, along with other campaign updates and activities, will be announced soon on Sun Life’s Facebook, Instagram, and Tiktok accounts. Those interested are encouraged to follow @sunlifeph on these social platforms.
