Sharing Happiness? Shapps!
ICYMI, “shapps” has been in TikTok videos, comments, and posts as a positive compliment. Well now we know what it means. “Shapps” was created as a shortened version of Pocky’s tagline “Share Happiness” in an effort to spread happiness in time for Pocky Day 11.11.

Since the internet faces so much drama and toxicity on the daily, Pocky took notes from Gen Z’s creative and expressive vocabulary to counteract with positivity. If something makes you so happy that you want to share it, it’s shapps!

Just hit a clip in an fps, or pulled your favorite gacha character? Shapps!
Is your bestie a slay? So shapps. Tell them to take a fit pic!

Want to tell someone they’re shapps? Share happiness by joining the Pocky SHAPPS Cha11enge with the branded effect and use the #PockySHAPPSCha11enge in your videos.

The filter features a catchy song you can now hear on official Glico social media accounts!

Grab a friend and sing along, dance, or just let them know how much they make you happy using the official Pocky Shappy TikTok filter from November 9-30, 2024.

Shapps in a University Near You
Pocky teams up with four Japanese student organizations to host booths in celebration of Pocky Day. Catch Pocky at the following universities:
University of Santo Tomas in collaboration with Thomasian Nihon Kyoukai
Ateneo de Manila University, in collaboration with Ateneo Hinomoto
University of the Philippines, Diliman, in collaboration with UP Tomo-Kai

Join the #PockySHAPPSCha11enge now and share happiness this 11.11!

Communication
Official Facebook https://www.facebook.com/PockyPhilippines
Official Instagram https://www.instagram.com/glico_ph/
Official TikTok https://www.tiktok.com/@glico_pr_ph
Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico
Glico Asia Pacific website https://www.glico.com/sg/