The COVID-19 pandemic has brought many changes in our lives and trade shows are no exception. Trade event organizers are now relying on technology to adapt to the new norm of continuing the business of the events industry. Leading the pack is the Global-Link MP Events International, Inc. As it announced the launch of its newest platform by VX Events, where four of its trade events will hold virtual editions starting October this year. The events are entitled Pack Print Plas Philippines VX (October 8 to 14), Hotel Suppliers Show VX (October 15 to 21), Beauty & Wellness Manila VX (October 22 to 28), and PHILCONSTRUCT VX (November 5 to 11).
The announcement was made through an interactive virtual press conference attended by notable personalities from the Philippines, Singapore, Taiwan, and Hong Kong. The press conference also featured an impressive walkthrough of what to expect in the upcoming virtual events.
“The events industry is going to continue to change for the months and years to come,” said Patrick-Lawrence Tan, CEO of Global-Link MP. “While we hope for things to go back to normal, we know we have to continue serving the needs of our clients, our exhibitors, and the people who join trade shows to generate business. VX Events is our answer to that. We’re leveraging on our experience as trade event organizers and using technology to continue doing that in a digital space.”
Global-Link MP made it clear that it will not be a replacement for physical, in-person events. In fact, Pack Print Plas Philippines and PHILCONSTRUCT are pushing through with their physical shows alongside the virtual editions. “You really cannot compare physical events to virtual events. Both have their own sets of advantages,” added Jing Lagandaon, COO. “While going virtual is certainly not a Band-Aid solution for us, we are serious about developing this here in the Philippines. By putting up VX Events, we are replicating the advantages and business opportunities found in physical trade shows and delivering them in a virtual space, giving people alternatives.”
Global-Link MP has exclusive rights to use the platform in the Philippines and was, therefore, able to customize it further to fit the local market. Their technology partner is EventXtra, a developer that has served more than 3,000,000 guests and 10,000 events for companies and organizations including Amazon, Apple, International New York Times, Cisco, Siemens, HKTDC, and more.
Top associations in the country have already expressed their support to the upcoming virtual trade events, including the Philippine Center for Print Excellence Foundation Inc (PCPEF), and the Philippine Plastic Industry Association, Inc. (PPIA), for Pack Print Plas Philippines VX, which is co-organized by Messe Dusseldorf Asia; Chamber of Furniture Industries of the Philippines (CFIP) for Hotel Suppliers Show VX; Chamber of Cosmetics Industry of the Philippines (CCIP) for Beauty and Wellness Manila VX; and the Philippine Constructors Association (PCA) and the Philconstruct Events Exhibitions & Conference Corp (PEECC) for PHILCONSTRUCT VX.
Limited virtual booths will be available for each show. To book a virtual slot or for any inquiries, contact Global-Link via email firstname.lastname@example.org or via their official Facebook/LinkedIn pages: Global-Link MP Events International, Inc.